Our ambition with Aviendo Fairy Tales is to create quality time between children and parents. The collection connects children and adults through timeless and elegant Danish design, high quality
materials, and with a retelling of known and loved fairy tales.
Aviendo lives to enrich and inspire, always! This is why we created Aviendo Fairy Tales - inspired by Danish design and tradition, and designed to spark the hearts and minds of young children, their
parents, and grandparents, everywhere. Rooted in Danish culture, heritage, and our classic design tradition.
Aviendo is built on core values like quality, aesthetics, creativity and great craftsmanship. Our goal is to create products that contribute to the perception that we all have a shared responsibility for a common future.
The Products – The Ugly Duckling and the Nightingale
The Aviendo Fairy Tales collection is much more than design or books. It is stories with deep roots in Danish culture, combined with traditional Scandinavian wood crafting and contemporary design. The Ugly Duckling and the Nightingale are timeless tales that have been and will continue to be adored by generations all over the world. They are tales told and retold in families everywhere, as one of the most recognizable journeys to inner strength and beauty.
The Ugly Duckling and The Nightingale combine Danish elegance, functionality, and quality in design with the fairy tale world. Anatomically they both consist of three parts, made of environmentally friendly rubberwood, BPA-free silicone and respectively blasted brass and stainless steel.
The Duckling’s changeable and simple design makes the figure assume an infinite number of expressions by simply moving the body or twist the beak.
The Nightingale, through its innovative design and combination of materials, also serves as a flute.
The Tinderbox will be with you soon!
Hans Christian Andersen
Hans Christian Andersen (1805-1875) was a world-renowned Danish author. Although a prolific writer of plays, travelogues, novels, and poems, Andersen is best remembered for his fairy tales.
Because of the everlasting wisdom and moral contained in his fairy tales, Aviendo Fairy Tales promotes the work of Hans Christian Andersen, combined with contemporary Danish design and in a modern context.
Mads Hanghøj, Cand.Design, MA Industrial Design, graduated from Kolding School of Design, loob.dk
“Apart from the deliverance of H. C. Andersen’s morals, I hope that this project will make parents spend more time with their children. It is also the intention to challenge children’s sense of imagination by making different moods/expressions with the duckling, as well to make children feel and explore the different material properties (rubber, brass, and wood) while playing.”
Mikkel Lang Mikkelsen, Cand.Arch, Architect MAA, graduated from Aarhus School of Architecture, mikkelmikkel.com
“The map which encases the book has more than one function. It is an abstract visual presentation of the story. Even without the questions the figure and the map is a way of engaging and involving the child. Furthermore, the intention is to facilitate interaction between parent and child. It is a way of starting a conversation about the morals in the story. The beauty of H. C. Andersen’s Fairy Tales is that they can be interpreted in many ways and on different levels. We wanted to design a frame for spending time with your family while incorporating a reflective, educating environment.”
Sara Lillie Gornitzka, MA Production Design, Graduate from the Department of Visual Communications at The Royal Danish Academy of Fine Arts, School of Design, with a Masters Degree in Production Design, saralillie.com
“The combination of a picture book, a figure and a learning game made perfect sense for us. We saw the project as a great opportunity to bring together families around a story, and encourage children and their parents to play together and learn together. Our hope is that the Ugly Duckling book, figure and the map can help parents and children to talk about the fairy tale and reflect on the message of the story.”
Oliver Borg von Bülow, Cand.Design The Royal Danish Academy of Fine Arts and Central Saint Martins, and Laurits Brückner Jensen, Cand.Design Design School Kolding and Goldsmiths, University of London, duo from Borg Borg Brückner, borgbruckner.dk
“With the simple but changeable design of The Ugly Duckling, Aviendo Fairy Tales showed an ambition to create innovative products in a category of design with a strong history, but where many recent products offer nothing but new shapes. With The Nightingale, we have tried to rethink the construction of a toy flute without compromising the overall aesthetic. At first glance a simple shape, but when investigated The Nightingale shows innovative assembly technique, modern craftsmanship, and contemporary production methods.”
Anders Frang, Cand.Design graduated MA from the Danish Design School in Copenhagen, andersfrang.com
“Illustrating a children's book was a wonderful challenge, especially the intricate interplay of words and image on the same page. The Nightingale is a story with many characters, and in particular, it was interesting to develop each character's personality through their visual appearance. H.C. Andersen's stories have all been interpreted numerous times; one aspect of Aviendo's version of The Nightingale I really enjoyed was the humor and the playfulness in the text, and I hope the reader will find that the illustrations reflect this.“